At the core of medical simulation teaching are the mannequins—sophisticated, lifelike replicas of humans that have a pulse, breathe, bleed and can die. When we were asked by New York City’s Health and Hospitals Corporation to create an identity for their teaching division, we thought about to alluding to the mannequin in their logotype. The “i” of the acronym evolved into an icon representing the mannequin. This icon is subsequently used as a supergraphic, ghosted on the letterhead, and throughout the identity system.

Also shown here is the brand manual we produced for the rollout of the new identity. It includes comprehensive guidelines regarding the use of IMSAL’s new brand.

“With hgDesign, we get more than beautiful design—we get vision, project management and truly personal attention. For almost two decades I have relied on their combination of creativity and craftsmanship, for work that wins praise as well as awards.”
-Benny Turner, FACHE, Director of Operations, Institute for Medical Simulation and Advanced Learning (IMSAL), New York City Health and Hospitals Corporation

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