- NYC/HHC
IMSAL Logo & Stationary
At the core of medical simulation teaching are the mannequins—sophisticated, lifelike replicas of humans that have a pulse, breathe, bleed and can die. We wanted to visually represent this in their logotype. The “i” of the acronym became an icon representing the mannequin. This icon is subsequently used as a supergraphic, ghosted on the letterhead, and throughout the identity system.
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