- Hines
499 Park Avenue Direct Mail
Six prime floors of 499 Park Avenue needed to be leased, so they came to us again to develop a mail campaign directed at high-end commercial real estate brokers. We stayed with the “Black Diamond” identity—using black envelopes, engraved in three colors. With an intentionally ambiguous message on the outside, these mailings look like a chic invitation, enhancing the probability that they get opened instead of tossed in the trash.
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