Hines: 499 Park Avenue Real Estate Direct Mail

499 Park Avenue Direct Mail

Six prime floors of 499 Park Avenue needed to be leased, so they came to us again to develop a mail campaign directed at high-end commercial real estate brokers. We stayed with the “Black Diamond” identity—using black envelopes, engraved in three colors. With an intentionally ambiguous message on the outside, these mailings look like a chic invitation, enhancing the probability that they get opened instead of tossed in the trash.