Excellent ideas. Excellent design.
Good business. Good relationships.
This simple philosophy has guided hgDesign for over forty years as we produced award-winning corporate collateral and built a reputation for innovative thinking, quality design and personal service. We are a graphic design boutique with an ad agency approach to creative work based on an art director/writer team who develop concept-driven, targeted solutions to communication projects.
Featured
Winner in Design Annual 2021
We celebrate the work done at Columbia’s Division of Cardiology
A four-volume history
of 150 years of
Columbia Orthopedics
hgD invited to
Graphis Annual
Report Archives
Columbia Ophthalmology:
Applied Genetics
Evalyon: a case study in brand and indentity development
Frontline Report: COVID-19 & Women’s Health
At our faculty leadership retreat the book was a total hit! We placed them on the table where we spent the day, and the faculty could barely keep their hands off them… I am so grateful to hgD for your vision, your keen eye, and your partnership in this project… It has been such a pleasure working with you all, and I hope we have more projects to come.
With hgDesign, we get more than beautiful design—we get vision, project management and truly personal attention. For almost two decades I have relied on their combination of creativity and craftsmanship, for work that wins praise as well as awards.
I’m really happy that we selected hgDesign to design our visual identity and marketing materials. We couldn’t have asked for more in terms of the creativity, beautiful design and their dedication to making sure that everything was done right. The hgD team were a genuine pleasure to work with.
It was a pleasure and honor to work with hgD. You were absolutely fantastic! The creativity, experience and professionalism is obvious in this remarkable 150th Anniversary Book. It is really something to be very proud of. We had a great team and I am very grateful.
The hgDesign group is talented, creative, professional and timely. They have transformed our team’s ideas and delivered cost-effective projects that we are proud to share. It is always a pleasure working with hgD. We recommend them unequivocally.
hgDesign has produced our College’s magazines for the last five years, and helped launch our annual Gala with invitations and journals. Their determination to get the job done, no matter what the timeframe, combined with stellar design work and professionalism has made for many beautiful pieces as well as making our lives easier. I look forward to future projects together.
hgD’s professionalism, timeliness, and quality make them a pleasure to work with. We are thankful for the outstanding work they do for our firm and the lasting impression they leave on those that come across our materials.
Awards
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- AIGA: 365 Design Annual; For the Common Good
- AR 100 (seven consecutive years)
- Applied Arts Magazine (Canada)
- Art Direction Magazine
- Beckett Paper
- Communication Arts: Design Annual
- Crown Vantage Paper: Identity Commission Competition
- Gilbert Paper
- Graphic Design USA (numerous): Design Annuals; Health+Wellness; Web Design
- Graphis (numerous): Design Annual; Poster Annual; Type in Use; 100 Best Annual Reports
- International Association of Business Communicators (IABC)
- Los Angeles Art Directors Club
- Mead Annual Report Show
- Mohawk Paper
- Neenah Paper
- New York Art Directors Club
- Print Magazine (interview and article)
- Printing Industries of America (PIA)
- Society of Publication Designers (numerous)
- Strathmore Paper
- Type Directors Club (numerous)
- Zaunders Paper/M-Real
About Us
hgDesign, founded by Hershell George in 1976, is a complete communications design firm offering expertise in marketing, branding, strategic planning, copywriting, graphic design, photography, art direction and production, prepress and print supervision. We are scaled to provide personalized service and rapid response to client needs. It takes a good design idea, good content, good editorial management and attention down to the last detail to make any project go smoothly and turn out great. We have been committed to that exacting process for forty years, and are acknowledged
throughout the industry for our innovative concepts, quality design, competitive pricing and professional hands-on service.
Clients
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healthcare
- Astra Zeneca
- Columbia University Medical Center
- GHI
- EmblemHealth
- Juvenile Diabetes Research Foundation
- MacroChem Corp
- Mount Sinai Medical Center
- National League for Nursing
- New York City Health and Hospitals Corp
- NewYork-Presbyterian Hospital
- NYU Langone Medical Center
- United Hospital Fund
human resources
- Battalia Winston
- Hildebrandt
- Sibson Consulting
- Solomon Page Group
- Ward Howell
law firms
- Bryan Cave
- Mintz Levin
- Patterson Belknap
- White & Case
finance
- American Express
- C. E. Unterberg Towbin
- First Fidelity Bank
- Fundamental Advisors
- G.E. Capital Corp.
- Instinet
- Money Management Institute
nonprofit
- Edgar M. Bronfman Endowment Fund
- Lincoln Center for the Performing Arts
- Ronald McDonald House
- The School of American Ballet
- Survivors of the Shoah Foundation
- U.S. Holocaust Memorial Museum
- WNET Channel Thirteen
- World Jewish Congress
insurance
- AIG
- Assurant
- GHI
- EmblemHealth
- MetLife
- Renaissance Reinsurance
public relations
- Hill & Knowlton
- Joele Frank, Wilkinson Brimmer Katcher
- Ogilvy Adams & Rhinehart
- Torrance Companies
education
- Columbia University
- NYU-Poly
- Princeton University
- Vaughn College
manufacturing
- Genlyte
- Nautica
- Seagram
- Shorewood Packaging
- Summit Technology
utilities
- PSE&G
- Southern Natural Gas
real estate
- Hines
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